ROI! We’ve all heard of it. It’s not the latest buzzword. It stands for RETURN ON INVESTMENT and it is actually a financial concept that evaluates the efficiency of an investment. In simple terms, think of it as COST vs BENEFIT or rather how much benefit you are deriving from your input cost. It can applied to anything in business. More recently many pundits are spruiking Marketing ROI, SEO ROI etc… but the traditional financial measurement is calculated by dividing NET PROFIT over TOTAL ASSETS. For example, if the net profit of your business is $50,000 and the total assets […]